Data Ethics and Company Valuation
![]() UF Faculty: Megan Mocko Department:
Information Systems and Operations management Dept. College:
Warrington College of Business |
![]() Partner Faculty: Ricardo Lopez
Department:
College of Science and Engineering
Partner Institution:
University San Francisco de Quito
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![]() Partner Faculty: Lee Fawcett
Department:
School of Mathematics, Statistics, and Physics
Partner Institution:
Newcastle University
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![]() Partner Faculty: Yuli Paola Gomez
Department:
Department of Finance and Accounting
Partner Institution:
Universidad del Norte
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![]() Partner Faculty: Carlos Gomez
Department:
Augary Strategic Software Alliance
Partner Institution:
Baker Hughes |
| Title: | Data Ethics, Company Valuation, and International Business Speaker |
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| Project Description: |
Because the size of this UF course is so large, Professor Mocko offers her students a choice of four different international activities. Her students may choose to participate in any one of the four projects described below, which are each carried out with a different international partner and all happen within the same semester.
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| Learning Outcomes: |
The students can discuss different aspects of data privacy.
Objective: Promote intercultural exchange. Specific objective: Estimate a correlation coefficient of the relationship between company stock returns and market portfolio returns from two different markets, Colombia and U.S.
The students will be able to describe the use of data to make decisions in an international business |
| Participating Countries: | Colombia, Ecuador, United Kingdom |
| Number of Participants: | 140 UF students, 40 students in Ecuador, 83 students in Colombia, 8 students in UK |
| Discipline: | Business |
| UF Course Code & Name: | QMB3250 - Statistics for Business Decisions |
| Project Duration: | 2-4 weeks |
| Activity Type(s): |
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| Time allotted to each activity: |
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| Technology Tools: |
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| Sequence of Activities: |
We used an icebreaker that had students respond in the chat in Zoom to describe their preferences. For example, did they like ketchup on the side or top of their fries? The students are asked to prepare a collage of five pictures or images that best represent themselves and describe why these were selected. They then use these pictures to introduce themselves. The students then create a collage with their new group for the virtual exchange. After reading three short pieces about data ethics, students were asked to write a paragraph of a letter to the editor about whether or not data was used ethically. The activity was based on activity 1 in the article by Baumer et al. (2022). After the experience, the students respond to at least two prompts from five potential prompts.The students can also respond with other thoughtful responses in replace of one of the questions. Their reflection is a minimum of 500 words. Baumer, B. S., Garcia, R. L., Kim, A. Y., Kinnaird, K. M., & Ott, M. Q. (2022). Integrating data science ethics into an undergraduate major: A case study. Journal of Statistics and Data Science Education, 30(1), 15-28.
On Flip.com, students are asked to create a short video introducing themselves that includes the following two elements.
After that, they are required to respond to another post from someone from another country. The students were asked to read a series of summaries about data ethics and respond to one of three prompts in the second video on Flip.com. They then responded to another student's post. The students were asked to respond to at least two of five prompts. They could also provide a thoughtful comment to replace one of the responses to one of the prompts. The reflection needed to be at least 500 words.
The students complete an ice breaker where they pick their preferences by commenting in the chat. For example, the students are asked if they prefer french fries with the ketchup on the side or on top. The students create a 5-minute video in flip with their team. The students calculate and compare the company valuations for a US and Colombian company. The students respond to 2 of 5 prompts. They can also provide a thoughtful comment to replace one of the responses. The reflection needs to be at least 500 words.
The students either attend the lecture in person or watch the recording. After the lecture, the students have to investigate a topic of their choice. They have to use at least on outside reference. They then write a short essay with a minimum of 500 words. The students then pick two prompts from a possible 5 to reflect on the experience. The reflection must be at least 500 words. |




