Title Reads: Lunchtime Symposium Speaker Series, The Influence of Social Media in Tourism
Subtitle reads: Katarzyna Emin, graduate student, UF Tourism, Hospitality, and Event Management, Tuesday, April 5, 2022, 12:50pm, 3310 Turlington
Text reads: over the past decade, social media has gained momentum and has been widely used for marketing and strategy purposes. The power of social media is unprecendented in creating space for conversation, engaging with the audience, and sharing information - regardless of people's background. In the travel and hospitality industry, social media platforms have been helping both travelers and destinations. During the talk, you can learn about the impact of social media on the tourism industry through two research projects ultilizing the data on Instagram and TripAdvisor. The research is focusing on UNESCO World Heritage Sites in Poland as well as international travel influencers. Katarzyna Emin, a graduate student at UF, will talk about her research and the possiblities of using the information hidden in social media platforms. Lunch provided.