Faculty
Santiago Kember
Term(s):
Spring, Summer, Fall
College
College of Journalism and Communications
Major
Advertising
![](https://internationalcenter.ufl.edu/sites/default/files/screenshot_2023-06-02_110804.jpg)
This course is designed to assist students in acquiring knowledge and skills necessary to develop and implement marketing plans and advertising strategies in global markets. Students learn about a range of issues, challenges, and opportunities that exist in international advertising as they study comparative cultural, economic, legal, political, and social conditions in various countries and regions around the world.