Source: New York Times
The assault was swift and sustained: 500 Stormtroopers stood on the Great Wall. X-Wings swooped into Shanghai and Beijing. Lightsabers crackled in theaters across the country.
And millions of moviegoers responded: This again? Who cares?
One after another, “Star Wars” movies have flopped in China, defying efforts to bring one of the most successful franchises in history into a market that has printed money for the heroes, monsters and robots of other films. The latest “Star Wars” movie, “The Rise of Skywalker,” has followed the trend by grossing nearly a...









