Optimizing Social Media for Government Nonprofit Events

One of the top focal areas for both nonprofit and government agencies is attending or hosting local, regional, national, or international small or large-scale events. Before, during and after communications surrounding these events can be a time-consuming proposition. This Canada/US international virtual exchange experience is designed to discuss and share common non-for-profit practices for organizations to successfully promote events, enagage attendees onsite, and afterwards continuously nurture connections with target audience attendees.

Group Project on Marketing Communication Research Plan

In this Virtual Exchange (VE) project, we have established a collaborative partnership with students enrolled in CS4074 Consumer Behavior at Nanyang Technological University in Singapore. To facilitate a hands-on, cross-cultural learning experience, we have organized our students into six distinct groups. Each of these groups is then strategically paired with their counterparts in Singapore. Together, they embark on a comprehensive project focused on developing an advertising research plan tailored for an international brand.

RTV4930: Globalizing American Sports

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Term: 

Faculty: 

Dr. Roxane Coche

Major: 

Media Production, Management, and Technology

College: 

In RTV4930 Globalizing American Sports, you will learn about how American sports instances have communicated their efforts to expand internationally. The course includes a short-term study abroad program so you can experience these efforts yourself!

While abroad, you will create media content related to a U.S. league game. More than stories about the game itself, you will create content about the atmosphere surrounding this event, the local fans and the local sports culture. This will allow you to interact directly with locals and/or American expats living abroad.

The program is short, but such stories require pre-production and post-production, which we will do from Gainesville throughout the semester. So, the class will meet each week before and after our time abroad.

Please reach out to Dr. Roxane Coche (rcoche@ufl.edu) with any questions.

ADV4930: Game Changing Ad Ideas

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Term: 

Faculty: 

Santiago Kember

Major: 

Advertising

College: 

This course will explore the main ad festivals around the globe to help students better understand how advertising works globally. Seeing ads from different countries is a great way to understand different cultures and different insights. Discovering means to know how important the ad festival is, why ad festivals are important in the industry business, which are the agencies and who are the creatives around the globe that are changing the creativity for the brands, and which ads were selected as the best ones in those festivals. This course is about knowing who is who in the ad world and how & why an ad idea is a game changer. Attendants will have open conversations about advertising, will develop criteria will learn why being creative and getting awards is important.

*Section 05EG only

MMC 4302: World Communication Systems

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Term: 

Faculty: 

Jennifer Braddock

Major: 

Journalism; Advertising; Public Relations; Media Production, Management & Technology

College: 

This course focuses on gaining an understanding of world communication systems by exploring historical foundations of global communication to include early advancements, technology, social, political and economic factors, theoretical paradigms and the mass media itself among other topics. Against a backdrop of the major trends in the field of communication, students will be equipped to evaluate the use of media tools and approaches around the world. 

ADV4400: International Advertising

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Term: 

Faculty: 

Santiago Kember

Major: 

Advertising

College: 

This course is designed to assist students in acquiring knowledge and skills necessary to develop and implement marketing plans and advertising strategies in global markets. Students learn about a range of issues, challenges, and opportunities that exist in international advertising as they study comparative cultural, economic, legal, political, and social conditions in various countries and regions around the world.  

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